ADVERTISING INTELLIGENCE. BUILT FOR ICELAND.

See how your
competitors advertise.

Which products, offers and messages are your competitors prioritising? Explore ads across Icelandic publishers, spot signs of new advertising campaigns and give yourself more time to respond.

Request a demo Explore Adar

For publisher sales teams and marketing professionals.

Advertising in context

Recorded ad appearances — fictional example
Brand	Publisher A	Publisher B	Publisher C
Brand A	Recorded appearance in the selected period	No recorded appearance in this example during the selected period	Recorded appearance in the selected period
Brand B	No recorded appearance in this example during the selected period	Recorded appearance in the selected period	No recorded appearance in this example during the selected period
Brand C	Recorded appearance in the selected period	Recorded appearance in the selected period	No recorded appearance in this example during the selected period
Brand D	Recorded appearance in the selected period	No recorded appearance in this example during the selected period	No recorded appearance in this example during the selected period

Time period1–7 Sep

Brand B · Publisher B

Recorded on one publisher.

Brand B

Find your favourite.

Explore the range.

Illustrative interface

Monitor your competitorsSpot what’s changingChoose your next move

A CLEARER VIEW OF THE COMPETITION

New message.
Time to respond?

A new offer, a different focus or an ad on another publisher can signal a new campaign. Adar helps you see what has changed and decide what it means for your team.

See what they’re advertising.

Explore your competitors’ products, offers, images and messages. Compare recorded ads across publishers and see how each brand presents itself.

Spot what’s changing.

Compare time periods. Are new messages appearing, or are brands showing up on different publishers? Explore signs of a new campaign and the ads behind them.

Choose your next move.

Respond to an offer, sharpen your message or start a customer conversation? Inspect the ad and its capture time. Save and export selected results for your team.

CONTENT, PUBLISHERS AND TIME

Put each ad
in campaign context.

Connect ad content, publisher placements and changes over time. Explore how messages, offers and creative relate across publishers to build a clearer picture of your competitors’ priorities.

Examine the images, text and offers in the ads.
Compare messages and recorded appearances across publishers and time periods.
Explore analysis of ad text and context.

FROM OBSERVATION TO DECISION

What has changed?

Choose a brand and compare time periods.

How are they advertising?

Analyse ad content and emphasis. Compare messages and recorded appearances across publishers.

Is there a reason to respond?

Review the examples together and decide what’s next.

ADAR WORKS WITH YOUR AI TOOLS

Your questions.
Adar’s data.

Connect Adar to Claude, ChatGPT or another AI assistant you use. Ask about competitors, explore the ads and see how their priorities change over time — all in the same conversation.

Claude
ChatGPT
And more

Ask in your own words.
Which offers are competitors promoting? What changed between weeks?
See the actual ad.
Get the image alongside the answer. Explore the products, offers and messages your competitor is putting forward.
Connect the dots over time.
Ask for a chart, compare publishers and explore signs of new advertising campaigns.

Request a demo

How answers, images and charts appear depends on the assistant you use.

Adar in the conversation

You

What is Brand B advertising? Is something new happening?

Your assistant

This ad shows an autumn offer with 20% off selected products. The creative focuses on hiking boots, outdoor jackets and backpacks.

Brand B · Publisher B · 8 September

Explore 2 examples from Adar

8 SeptemberPublisher B
Autumn offer. 20% off selected products.
22 SeptemberPublishers A, B and C
The same offer recorded across three publishers.

You

Show me the trend this month. Could this be a new advertising campaign?

Your assistant

Brand B · SeptemberPublishers with recorded ads, by week

1 publisher with recorded ads
1–7 Sep
1 publisher with recorded ads
8–14 Sep
2 publishers with recorded ads
15–21 Sep
3 publishers with recorded ads
22–28 Sep

8 September: New 20% autumn offer

Signs of a new advertising campaign

A new autumn offer and the same ad across more publishers suggest an outdoor-products campaign. A reason to review your own offers and messaging.

This is an interpretation of recorded ads, not a confirmed campaign launch date.

Illustrative interface

FOR MARKETING AND SALES TEAMS

A clearer picture.
A more informed next move.

Marketers and agencies

Monitor competitors’ ads for your brand or your clients. Look for signs of new campaigns, compare messages and decide whether to adjust your own approach.

Publisher sales teams

See which brands advertise on other publishers and what they’re promoting. A new message or offer can be a reason to reach out with an idea that matters to the customer.

FAQ

Good to know.

What does Adar show?

Adar shows ads recorded on selected Icelandic publishers, with images, publishers and capture times. You can compare results, choose periods and search extracted ad text.

Can I see whether a competitor is starting a new campaign?

Compare time periods to explore new messages, offers and changes in recorded appearances. These can point to a new campaign and help you decide how to respond. The first capture in Adar does not confirm a campaign’s launch date.

Does Adar show every ad or advertising spend?

No. The data represents recorded appearances on the pages and at the times observed. It does not measure spend, impressions or the entire market. No recorded appearance does not mean an ad never appeared.

Can I use Adar in Claude or ChatGPT?

Yes. Connect your AI assistant to Adar to explore ad images, text, publishers and capture dates. Ask for comparisons, charts and summaries in the conversation. Support and presentation depend on your tool, subscription and workspace settings. We’ll help you find an approach that fits your team.

How do I get access?

Request a demo to see Adar and discuss access for your team. Access is arranged individually. Already have access? Log in takes you directly to app.adar.is.

WHAT’S YOUR NEXT MOVE?

Book a demo.

We’ll show you how Adar can help your team and answer your questions.

Request a demo

See how your competitors advertise.